Esoteric, psychology
Lead generation for the webinar
Advertising language - the country on which the target was launched.
Purpose: Registration for a free webinar on the topics of esotericism, psychology, the main target audience is women.

GEO: European countries: UK, France, Austria, Germany. The webinars ran every 2-3 weeks for a long period.
What was done on the project:
The analytics system Google Analytics, Facebook Pixel, Google Tag Manager is connected, conversion transfer is set up to effectively set up traffic.
The advertising campaign was launched for 2 advertising purposes - registration on the site, for a free webinar, and registration for the webinar through the chatbot directly. The price of registration strongly depended on the country. The most expensive were in the UK.
Facebook & Instagram Advertising
Here are the statistics for a short period of registrations for the webinar on the site:
  • CTR for the period is 1.3%
  • CPA for registering a lead on the site $ 1.8 (the price strongly depended on the country)
  • CR in registration 55-58%

With the help of a game quiz to determine the internal state, an advertisement was created with the goal of "Message". People could take a survey, and after receiving the result, they were offered to upgrade their spiritual skills at a free webinar.

  • CPA per message $0.67
    CR in a subscription in a bot 42%

For the project, an audience was chosen by interests and the cheapest segments were determined. So the cost of registration several times managed to be reduced several times.
Additionally, the audience in the bot received a distribution of useful content, as well as invitations to free and paid webinars.
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A responsibility
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