10
Psychologist
Automarathon to register for a webinar
GOAL
Creating a chatbot that will constantly invite users to join the 4-day marathon.
The chatbot sends a reminder as well as motivational content depending on the day of the week the user has registered. Therefore, each subscriber received content at different times and in different volumes.
The main goal is to bring the user to the autowebinar and give him useful materials. Additionally, to generate a loyal audience base for sales of the main course and repeat sales.
The chatbot sends a reminder as well as motivational content depending on the day of the week the user has registered. Therefore, each subscriber received content at different times and in different volumes.
The main goal is to bring the user to the autowebinar and give him useful materials. Additionally, to generate a loyal audience base for sales of the main course and repeat sales.
Conclusion
The client's autowebinar was held every Monday at 18:00.
People who fall into the funnel before 18:00 are sent directly to the webinar. Those who enter as early as 18:01 will be redirected to a funnel with 3-touch insulation.
Depending on the day when a person subscribed to the bot, he receives a newsletter with useful content:
Thanks to this newsletter, more visitors reached the next autowebinar. They knew exactly where they were going and were interested in our client's proposal.
People who fall into the funnel before 18:00 are sent directly to the webinar. Those who enter as early as 18:01 will be redirected to a funnel with 3-touch insulation.
Depending on the day when a person subscribed to the bot, he receives a newsletter with useful content:
- on Monday and Tuesday until 12:00 - 3 messages;
- Tuesday after 12:00, Wednesday, Thursday until 12:00 - 2 messages;
- Thursday after 12:00, Friday, Saturday until 12:00 - 2 messages;
- Saturday after 12:00, Friday - 2 messages;
Thanks to this newsletter, more visitors reached the next autowebinar. They knew exactly where they were going and were interested in our client's proposal.
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