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2
Nutriciology, Dietology
Chatbot subscription lead generation.
GOAL
Subscribe to a chatbot, an invitation to an individual nutrition program. GEO: central cities of Ukraine, overweight people. The main audience is obese 2 and 3 degrees
What was done on the project:
- website created https://ok-dietolog.com;
- a book with recipes for both the lead magnet and the sale was created;
- connected analytics system Google Analytics, Facebook Pixel, Google Tag Manager;
- a chatbot was developed for collecting and segmenting the audience;
- conducting targeted advertising on Facebook, Instagram, Google.
Funnel for segmentation inside the chatbot by Body Mass Index
At the initial stage, the chatbot helps to identify a segment of people who are overweight. In the future, the administrator knew exactly who had what weight, and, based on this information, made an offer to the user on a proper nutrition program.
Facebook & Instagram Ads
For 3 months, we have collected a base of 10 thousand people, of which 70% of the target audience are overweight. The cost of one subscriber is $0.03-0.12.
Auto marathon inside a chatbot
Inside the chatbot, a car marathon was developed to complete a 7-week nutrition marathon. After registration, the bot assigns the user to the BMI (body mass index) group. After that, a person can complete a car marathon in 7 days and then either receive a proper nutrition program without accompaniment, or purchase a course accompanied by a nutritionist.
Conclusion
The most relevant audience was chosen for the target, according to the results of the survey, more than 70% of users were significantly overweight. Thanks to the BMI survey, the nutritionist knew all the user's parameters in advance and was able to find an individual approach to each subscriber. The result is a high conversion to closing for the purchase of a nutrition program.
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I constantly improve my skills, participate in professional chat rooms, and consult with other specialists. I am taking advanced courses. One of the latest courses 2021: Media Buyer Pro Facebook & TikTok by Targetorium
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