Registration for a free intensive for an audience of business bloggers who want to bring their telegram channel to the TOP.
GEO: Russia, Ukraine, users who know Russian and Ukrainian in European countries. The free intensive was aimed at selling the main course. First of all, it was important to familiarize people with the new profession, its capabilities and invite them to individual paid training.
Registration for the webinar - through a mini-landing with a subscription to the chatbot.
What was done on the project:
connected analytics system Google Analytics, Facebook Pixel, Google Tag Manager;
connection of Conversions via API to track actions in the chatbot;
a chatbot was developed for collecting and segmenting the audience;
CPA for registering for a webinar in a chatbot - $ 0.44 (the price strongly depended on the country);
CR to registration, through mini-landing 63-74%.
For the target, an audience was chosen that is interested in business, MLM business, bloggers, etc. For us, people who want to build a relationship between subscribers and their product through telegram communities were important.
Also, a base was collected from webinars that were launched earlier, bases from Vkontakte were parsed for the "target" segment.
The most profitable audience for attracting and registering for the webinar was the "Similar" audience according to contact lists.
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