Search for patients with various diagnoses who are considering treatment abroad in European and Turkish clinics.
GEO: Russia, Ukraine, Kazakhstan, etc.
To search for clients, we chose targeted advertising on Facebook and Instagram social networks, as well as on the Google and Yandex search networks. In addition to finding patients, a campaign was also launched to collect contacts of doctors who can get rewarded by recommending our clients to patients.
What was done on the project:
connected analytics system Google Analytics, Yandex Metrica, Facebook Pixel, Google Tag Manager, Yandex Metrica;
conducting targeted advertising on Facebook, Instagram;
setting up and maintaining advertising in Google Adwords and Yandex.Direct.
Facebook & Instagram Ads
СРС — 0,15$;
CTR — 1,95 %;
CPA per lead — 6,80$.
Facebook & Instagram Ads
Lead generation to attract doctors:
CPC - $ 0.22;
CTR - 1.65%;
CPA per lead — $4.42
Advertising campaign in Google Adwords
The advertising campaign was aimed at both Russian-speaking users in the CIS and English-speaking audiences in Turkey and Arab countries. Also, advertising of some services was aimed specifically at the Arab audience.
CPC - 0.47 €;
CTR for the period is 0.64%;
CPA per application - 64.3 €
Advertising campaign optimization rate — 100%
Advertising campaign in Yandex.Direct
The advertising campaign was carried out in the CIS countries. Result:
SRS - 209 rubles;
CTR for the period is 4%;
CPA per application - 6495 rubles
The average monthly budget was $12,000. The most relevant requests came from search ads. As a result, we achieved exactly the result we wanted - we received a sufficient number of applications from people who were interested in the opportunity to be treated abroad. Most of the users have become patients of our clients and have visited a number of European and Turkish clinics for treatment in various areas.
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I constantly improve my skills, participate in professional chat rooms, and consult with other specialists. I am taking advanced courses. One of the latest courses 2021: Media Buyer Pro Facebook & TikTok by Targetorium
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