5
The medicine
Lead generation for treatment abroad
GOAL
Search for patients with various diagnoses who are considering treatment abroad in European and Turkish clinics.
GEO: Russia, Ukraine, Kazakhstan, etc.
To search for clients, we chose targeted advertising on Facebook and Instagram social networks, as well as on the Google and Yandex search networks. In addition to finding patients, a campaign was also launched to collect contacts of doctors who can get rewarded by recommending our clients to patients.
GEO: Russia, Ukraine, Kazakhstan, etc.
To search for clients, we chose targeted advertising on Facebook and Instagram social networks, as well as on the Google and Yandex search networks. In addition to finding patients, a campaign was also launched to collect contacts of doctors who can get rewarded by recommending our clients to patients.
What was done on the project:
- connected analytics system Google Analytics, Yandex Metrica, Facebook Pixel, Google Tag Manager, Yandex Metrica;
- conducting targeted advertising on Facebook, Instagram;
- setting up and maintaining advertising in Google Adwords and Yandex.Direct.
Facebook & Instagram Ads
- СРС — 0,15$;
- CTR — 1,95 %;
- CPA per lead — 6,80$.
Facebook & Instagram Ads
Lead generation to attract doctors:
- CPC - $ 0.22;
- CTR - 1.65%;
- CPA per lead — $4.42
Advertising campaign in Google Adwords
The advertising campaign was aimed at both Russian-speaking users in the CIS and English-speaking audiences in Turkey and Arab countries. Also, advertising of some services was aimed specifically at the Arab audience.
- CPC - 0.47 €;
- CTR for the period is 0.64%;
- CPA per application - 64.3 €
Advertising campaign optimization rate — 100%
Target setting
Advertising campaign in Yandex.Direct
The advertising campaign was carried out in the CIS countries. Result:
- SRS - 209 rubles;
- CTR for the period is 4%;
- CPA per application - 6495 rubles
Conclusion
The average monthly budget was $12,000. The most relevant requests came from search ads. As a result, we achieved exactly the result we wanted - we received a sufficient number of applications from people who were interested in the opportunity to be treated abroad. Most of the users have become patients of our clients and have visited a number of European and Turkish clinics for treatment in various areas.
Leave your details
and I will contact you as soon as possible
Оставьте свои данные
и я свяжусь с вами в ближайшее время
TOP 5 reasons for cooperation with me and the team!
A responsibility
Unfortunately, not all specialists are responsible for their work. I always do what I promise!
Continuous development
I constantly improve my skills, participate in professional chat rooms, and consult with other specialists. I am taking advanced courses. One of the latest courses 2021: Media Buyer Pro Facebook & TikTok by Targetorium
Work for the result
Our team works for itself, which means that it is MEGA important for us to get a specific measurable result. We are interested in long-term cooperation!
There is a problem - here is the solution!
You can always find an answer and a solution for almost any problem. I do not leave clients alone with my problem, I am looking for various options and ways to solve it as soon as possible.
Always in touch
I will contact you during the agreed working hours. Even on weekends I monitor ads and am available for urgent matters.
Get a free audit of previous campaigns and improve the current result
Are you launching a target on Facebook & Instagram or contextual advertising on Google, Yandex?
Оставьте свои данные
и я свяжусь с вами в ближайшее время