6
Permanent makeup
Lead generation for permanent makeup services in Sweden.
GOAL
Bring people who are interested in permanent makeup.
GEO: cities in Sweden. TA - wealthy women 35+ who are interested in this service and the beauty industry in general.
GEO: cities in Sweden. TA - wealthy women 35+ who are interested in this service and the beauty industry in general.
What was done on the project:
- connected analytics system Google Analytics, Facebook Pixel, Google Tag Manager;
- several sites were created on the Tilda constructor;
- a chatbot was developed for collecting and segmenting the audience and making an appointment;
- conducting targeted advertising on Facebook, Instagram;
- setting up and maintaining advertising in Google Adwords
Facebook & Instagram Ads
Summary of applications for various advertising activities:
- CTR for the period is 2.15%;
- CPA for registering for a webinar in a chatbot - 6.12 kroons.
Advertising campaign in Google Adwords
- CPC - 0.57 kroons;
CTR for the period is 0.87%;
CPA per application - 16.11 kroons.
Conclusion
Ads for permanent make-up best went to stories on Instagram, but creatives were created for all sites in order to reach the maximum number of audiences.
The target was set to several cities, so all placements were chosen for maximum coverage. Judging by the results of the campaign, all the decisions made were correct.
The target was set to several cities, so all placements were chosen for maximum coverage. Judging by the results of the campaign, all the decisions made were correct.
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TOP 5 reasons for cooperation with me and the team!
A responsibility
Unfortunately, not all specialists are responsible for their work. I always do what I promise!
Continuous development
I constantly improve my skills, participate in professional chat rooms, and consult with other specialists. I am taking advanced courses. One of the latest courses 2021: Media Buyer Pro Facebook & TikTok by Targetorium
Work for the result
Our team works for itself, which means that it is MEGA important for us to get a specific measurable result. We are interested in long-term cooperation!
There is a problem - here is the solution!
You can always find an answer and a solution for almost any problem. I do not leave clients alone with my problem, I am looking for various options and ways to solve it as soon as possible.
Always in touch
I will contact you during the agreed working hours. Even on weekends I monitor ads and am available for urgent matters.
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Are you launching a target on Facebook & Instagram or contextual advertising on Google, Yandex?
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