7
Lead generation for the webinar
"Wedding Planner"
GOAL
Registration for a free webinar on mastering the profession "Wedding Planner".
GEO: Central cities of Russia.
The free webinar was launched as the first stage of the funnel for selling the main course.
The goal is to interest the participants with the opportunity to master the profession of "Wedding Planner" with the help of a webinar. Outline the prospects for running a wedding business in Russia, how much you can earn on this.
The advertising campaign was held with the goal "Conversion" and for subscribing to the chatbot, for this we connected API conversions.
GEO: Central cities of Russia.
The free webinar was launched as the first stage of the funnel for selling the main course.
The goal is to interest the participants with the opportunity to master the profession of "Wedding Planner" with the help of a webinar. Outline the prospects for running a wedding business in Russia, how much you can earn on this.
The advertising campaign was held with the goal "Conversion" and for subscribing to the chatbot, for this we connected API conversions.
What was done on the project:
- connected analytics system Facebook Pixel, Google Tag Manager.
- connecting Conversions via API to track actions in the chatbot.
- conducting targeted advertising on Facebook and Instagram.
Facebook & Instagram ads
Registration for the webinar in the chatbot:
- CPA for registering for a webinar in a chatbot - 122 rubles.
- CR in registration through mini-landing — 71
Conclusion
The campaign was designed to familiarize with the basic course "Wedding Planner". The speakers shared with the participants their personal experience and understanding of the work of a wedding planner. They talked about the specifics of the profession and the prospects for development and earnings.
After the webinar, we squeezed the already warm audience to buy the main course through the mailing list in the chatbot.
After the webinar, we squeezed the already warm audience to buy the main course through the mailing list in the chatbot.
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