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Sale of elite solid wood furniture
GOAL
Collection of applications for the sale of solid wood furniture in Spain. A conversion campaign was carried out for the main site, as well as a collection of applications through the messenger for B2B and B2C audiences.

B2C users could download an online catalog and select furniture.
B2B audience - interior designers - got the opportunity to offer furniture from the manufacturer to their customers for additional bonuses.
What was done on the project:
  • the analytics system Google Analytics, Facebook Pixel, Google Tag Manager is connected.
  • a chatbot was developed for collecting applications and downloading the catalog.
  • creating pages and a catalog on the Tilda constructor.
  • conducting targeted advertising Facebook, Instagram.
Facebook & Instagram ads
Application on the website or call:
  • CTR - 1.8%.
  • CPC - 0.19 €.
  • CPA per request/call — 12.6
      Advertising campaign to write to the messenger to download the catalog
      Conclusion
      The advertising campaign was launched with the aim of converting to the main site for the people of Spain. The leads were processed by the client's managers. The average cost of solid wood furniture is from 3000€, so a very specific audience was chosen - those who were already interested in expensive furniture and buying expensive things in general.

      Nevertheless, judging by the results of the campaign, the choice was made correctly and we found a sufficient number of interested users in both B2C and B2B audience segments.
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      yuliya.zacarinnaya@gmail.com
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